„How user participation transforms cultural production“ is one of the main questions in Mirko Tobias Schäfer’s book bastard culture.
Participation has become a key concept and is used to frame emerging media practices. It considers transformation of former audiences into active participants and agents of cultural production. Schäfer describes the consequences of user participation as an extension of the cultural industries.
The interactions between users and corporations, and the connectivity between markets and media practices, are inherently intertwined and constitute something he brashly dubbed “bastard culture” to indicate how the most heterogeneous participants and practices are blended together. more